Marketing and Sales Lead

  • Management
  • Amsterdam, Netherlands

Marketing and Sales Lead

Job description

The role

As Marketing & Sales Lead you will be responsible for setting up and executing on our marketing & PR plan, meeting our marketing & sales targets and orchestrating our (global) launch preparation. You will help build the marketing & sales team(s) and will provide them with hands-on support.

  • Hire, coach, lead and develop the marketing & sales team(s). Conduct team member training and help setup the organisation, structure and processes to ensure on target traction & sales.

  • Help set the creative direction of our communication & marketing plan to align with all other M&S activities and coordinate with content creators and designers.

  • Coordinate marketing & sales tactics and activities and ensure alignment across all channels with the right tone of voice, brand identity, brand values and the building of our story line.

  • Prepare and organise our worldwide product launch(es) at major events.

  • Utilise and grow your extensive worldwide PR network to get Bolt exposure on major international websites and blogs. Coordinate PR strategy & activities to ensure top tier media exposure with great clippings.


Who are you?

  • You are a great listener, radiate enthusiasm, can deliberately identify and address sticking points from a conversation and implement learnings from these throughout the entire customer journey.

  • You understand how to overdeliver on customers expectations at every touchpoint while building a coherent overarching brand story that resonates with our audience.

  • A creative with a great sense of what resonates with our audience, but at the same time a hard target driven planner and executor that knows how to manage global marketing projects & campaigns and can set & achieve on target.

  • You carry yourself well and are comfortable talking with c-level executives, know how to assemble the right stakeholders and have a can-do-mentality in getting high level introductions for larger partner deals that you will help prepare for the CEO.

  • You can create a realistic overall marketing plan and execute effectively to ensure superb preparation for events, roll-outs, partner sale launches, and are able to keep overview of our total planning in the Marketing, PR & Sales.

  • You love targets and are driven to overachieve them. You’re able to handle tight deadlines with limited resources, are intimately familiar with marketing & sales metrics and know how to monitor, attribute and find ways to improve the effectivity of our marketing and sales spendings.

  • You have a hands-on mentality, and not afraid to get your hands dirty to write copy, tweak ads, call customers and know how to hustle to close large fleet and partner deals.

  • You love to learn and are eager to implement feedback to further hone and improve your craft through self-study and keeping on top of the latest tricks of the trade. You are well-known with the latest best practices, tools, platforms and marketing activities & tactics, both off- and online.

  • You are able to identify opportunities and trends within the market through both in depth market research and actively scouting & networking, and can effectively determine the right approach to capitalise on these.

  • You know when, how and why to utilise which combination of on- and offline marketing & sales activities such as SEO, SEA, blogging, influencer marketing, reseller programs, referral programs, social media marketing, user generated content, email campaigns, drip emails, inside sales, events, retail sales, partner sales and test drives to most effectively drive demand and build our brand.


  • 7+ years of experience in marketing & sales positions

  • Experienced with international consumer product launches and large event planning

  • Experience in partner sales in either retail store-in-store and/or flagship stores

  • You have an extensive and active network in the PR scene (i.e. you know decision-makers, journalists, editors etc. from major and relevant media)

  • Experience in setting up and managing (inside) sales and marketing teams

  • Experienced in writing and reviewing content, copy, visuals, movies and other media

  • Fluent in English.


Bonus Qualifications

  • Affinity with (electric) vehicles and/or scooters

  • Experienced in managing various external marketing agencies

  • Work experience at a tech-startup

  • Fluent in Dutch


About Bolt

At Bolt Mobility, we are reinventing personal smart mobility, starting with the scooter. Our first product is AppScooter®, also known as 'the Dutch Tesla on two wheels'.

AppScooter® accelerates 150% faster and goes up to 400km with our modular electric drivetrain. With a 7" touchscreen and handlebar controls, AppScooter® is the first scooter in the world to safely run Android apps in its cockpit.


We didn’t just redesign the scooter, we redesigned the entire value proposition. From the way it's manufactured and engineered, to the way it's sold and serviced. Everything we do has one singular purpose: make personal smart mobility as effortless, efficient and fun as huma(chi)n(e)ly possible.


To deliver a high quality product at an affordable price, we are actually building our own large scale fully automated production line with the capacity for up to 100.000 scooters per year, here in the Netherlands.


We work in a flat ‘Dream Team' structure with cross-functional teams of exceptionally smart people that love building stuff and have been tinkering since their early teens. We see our team and work environment as the first priority of our adventure and aim to become one of the best places to work in the Netherlands.


Our vision is not just to accelerate the transition to sustainable transport, but to lay the foundation of personal smart mobility for decades to come.

Click here to learn more about our product.