Marketing Manager

  • Marketing
  • Delft, Netherlands

Marketing Manager

Job description

Important: we're looking to move our office closer to Amsterdam, we expect to move in Q3'2017.

 

The Role

You’re a rockstar marketeer. The Marketing Manager at Bolt Mobility will build and drive the marketing organization with various responsibilities including branding, marketing strategy development,  content creation, merchandising, lead generation and managing marketing events. You’ll get to be part of a high- pace, high- energy and highly innovative team, and you’ll be essential in driving our mission forward.

 

Our ideal candidate is a self-starter with an exceptional ability to connect with the business, our customers and press to deliver a phenomenal customer experience and build our brand.

 

The Marketing Manager will report to the Head of Sales & Marketing and will be mainly responsible for setting up and the execution of Bolt’s marketing and PR strategy. 

 

Responsibilities

  • Designing and executing a phenomenal customer experience across all on- and offline channels

  • Blueprint and develop the marketing strategy for Bolt and upcoming products

  • Help prepare and organise our worldwide product launch(es) at major events

  • Develop marketing materials and campaigns that drive lead generation and sales conversion

  • Help create, review and maintain exciting content for social media, newsletters, blog posts, etc.

  • Evaluate, track & improve the success of programs and campaigns

  • Effectively deliver results of marketing objectives within the designated and agreed budget

  • Utilise and grow your extensive (worldwide) PR network to get Bolt exposure on major international websites and blogs. Execute PR activities to ensure top tier media exposure with great clippings

  • Plan and execute marketing activities with the right tone of voice, brand identity, brand values and the building of our story

Requirements

  • Bachelor’s degree or equivalent exceptional business experience

  • Minimum of 5 years of experience in marketing, both on- and offline

  • Able to work in a high-growth startup and fast paced environment operating in a global market

  • Able to effectively handle various parallel demands with different priorities and still excel at delivering world-class quality content under pressure and maintaining the right sense of urgency

  • Experienced in building a brand, developing a marketing strategy, launching new products, customer acquisition and retention

  • You can create and execute a realistic marketing and PR plan

  • You understand how to over deliver on customers’ expectations at every touchpoint while building a coherent overarching brand story that resonates with our audience

  • A creative with a great sense of what resonates with our audience, but at the same time a hard target driven planner and executor that knows how to manage (global) marketing projects & campaigns and can set & achieve on target

  • You love targets and are driven to overachieve them. You’re able to handle tight deadlines with limited resources, are intimately familiar with marketing & sales metrics and know how to monitor, attribute and find ways to improve the effectivity of our marketing spending

  • You have a hands-on mentality, and are not afraid to get your hands dirty to, for example, write copy, tweak ads or call and meet with reporters to ensure great news coverage

  • You love to learn and are eager to implement feedback to further hone and improve your craft through self-study and keeping on top of the latest tricks of the trade. You are well-known with the latest best practices, tools, platforms and marketing activities & tactics, both off- and online

  • You know when, how and why to utilise which combination of on- and offline marketing & PR activities such as SEO, SEA, blogging, influencer marketing, reseller programs, referral programs, social media marketing, user generated content, email campaigns and drip emails to most effectively drive lead generation and build our brand

  • You have experience using, monitoring and improving Facebook ads and/or Google adwords and/or LinkedIn ads

  • You have an extensive and active network in the PR scene (i.e. you know decision-makers, journalists, editors etc. from major and relevant media)

  • Experience in managing traditional- and new media creative agencies

    Fluent in English, proactive, well organized and excellent verbal and written communication skills

     

Bonus Qualifications

  • Affinity with (electric) vehicles and/or scooters and/or sustainability

  • Experienced in using CRM tools, preferably HubSpot

  • Experience with marketing automation and setting up drip email campaigns

  • Knowledge of web design, visual content creation

  • Experienced in managing various external marketing agencies

  • Proficient in Adobe and Microsoft creative suites

  • Work experience at a tech-startup

  • Fluent in Dutch

 

About Bolt

At Bolt Mobility, we are reinventing personal smart mobility, starting with the scooter. Our first product is AppScooter®, also known as 'the Dutch Tesla on two wheels'.

AppScooter® accelerates 150% faster and goes up to 400km with our modular electric drivetrain. With a 7" touchscreen and handlebar controls, AppScooter® is the first scooter in the world to safely run Android apps in its cockpit.

 

We didn’t just redesign the scooter, we redesigned the entire value proposition. From the way it's manufactured and engineered, to the way it's sold and serviced. Everything we do has one singular purpose: make personal smart mobility as effortless, efficient and fun as huma(chi)n(e)ly possible.

 

To deliver a high quality product at an affordable price, we are actually building our own large scale fully automated production line with the capacity for up to 100.000 scooters per year, here in the Netherlands.

 

We work in a flat ‘Dream Team' structure with cross-functional teams of exceptionally smart people that love building stuff and have been tinkering since their early teens. We see our team and work environment as the first priority of our adventure and aim to become one of the best places to work in the Netherlands.

 

Our vision is not just to accelerate the transition to sustainable transport, but to lay the foundation of personal smart mobility for decades to come.


Click here to learn more about our product.